Real Estate Advertising Compliance and the Law (2-Credit Hours)

Master Massachusetts Real Estate Advertising Compliance and the Law

Figure out how to navigate the complex legal landscape of modern advertising across print, digital, and social media platforms. You will understand how to avoid misleading language and potential violations by reviewing the specific requirements of 254 CMR 3.00(9), learning how to properly identify your brokerage, and avoiding the pitfalls of “blind advertising” on high-risk platforms like Instagram and team websites where the “one-click rule” does not exist. Beyond basic identification, the curriculum dives into the critical intersections of advertising and fiduciary duty, teaching you how to avoid discriminatory actions under fair housing laws and phrases like “motivated seller,” which can inadvertently breach your duty of loyalty. By examining federal regulations such as the CAN-SPAM Act, as well as state-specific rules for apartment rentals and open house disclosures, you will gain the practical tools necessary to protect yourself and your clients from costly regulatory penalties and litigation.