Generational Selling: Gen Z and Beyond Live Online Class (4-Contact Hours)

Navigate the Iowa Real Estate Landscape with Confidence: Understanding Natural Disasters, Property Value, and Essential Preparedness

From first-time buyers in their 20s to seasoned sellers in their 70s, every generation brings unique values, expectations, and challenges to the real estate table. In this engaging and practical course, you’ll learn how to decode generational behaviors and tailor your approach to better serve clients from Gen Z, Millennials, Gen X, Boomers, and the Silent Generation.

Explore how cultural shifts, financial realities, and lifestyle goals shape homebuying and selling decisions—and discover how to future-proof your real estate practice by meeting people where they are.

Whether you’re guiding digital-native Gen Z clients, helping Gen Xers balance family and career, or navigating legacy sales for aging Boomers, this IA continuing education course provides insights and strategies to build trust, deliver value, and stay ahead of the curve.

IMPORTANT: All students attending a Live Online class must have their webcams enabled and remain in view of their camera for the entire duration of the class.