Today's Real Estate Event Marketing in California Home Study Course (15-Credit Hours)

Today’s Real Estate Event Marketing and Consumer Protection in California provides you with the tools you need to develop events and promote your business by leveraging in-person engagement. The promotion of these live and online activities is affordable and limited only by your imagination. In today’s consumer-empowered world, you need to be creative in order to build relationships, generate goodwill, and earn the trust of your prospective buyers and sellers. In addition, you need to know how to avoid violations and understand the enforcement of the various federal and state laws that relate to real estate marketing efforts in order to avoid deceptive practices and protect consumer interests.

Topics Include:

• Federal Law involving Real Estate Event Marketing and Consumer Deception
• Understanding Complaints in the Real Estate Marketplace
• Team and Fictitious Names Marketing – Establish Brand and Collective Identity and Avoid Complaints
• The Dangers of Endorsement Marketing and Avoiding FTC Liability
• Native Advertising
• Mobile-App Marketing and Consumer Privacy
• Definition of Event Marketing
• 20 Most Successful Past Marketing Events by Businesses
• Measuring Productivity in Event Marketing
• 25 Creative Event Ideas for Real Estate Licensees

The California Department of Real Estate has approved this real estate continuing education course for 15 hours of Consumer Service.  CalDRE Sponsor No.6212.