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Kaplan University School of Professional and Continuing Education Kaplan University School of Professional and Continuing Education

Generational Selling (4-Credit Hours)

Generational Selling OnDemand Course

Price: $24.00

Credit Hours: 4

Credit Hours: 4

Key Points:

Develop the sensitivity and tools for working with clients different from yourself.

This course is delivered in our stunning OnDemand video lecture format. With OnDemand video lectures, you have the ability to access professional instruction anytime and anywhere you have an Internet connection! Filled with studio and “onsite” video learning objectives, this OnDemand course engages, enlightens, and entertains!

With a new birth occurring every eight seconds, America will expand to 400 million people within 40 years. Today, the average American moves every five years. To remain competitive, agents must be attuned to the rich diversity of our population. This is your chance to develop the understanding and insights to connect with individuals across a wide range of markets.

You’ll review the vast array of buyers and seller active in today’s market as well as the future. This course focuses on helping you understand what is important to them, their resources, and how they make decisions.  You’ll look at the unique traits of four groups: Matures, Baby Boomers, Generation Xers, and Millenials. As over 23 percent of sales are to single women, you’ll learn about the increasing importance niche markets hold within each generation – and what they suggest for the future. This is a compelling course you won’t want to miss.

Topics include:

  • America’s changing profile
  • Traits of four generations
  • Values and decision making
  • Niche and specialized markets
  • Strategies to build rapport
  • Understanding diversity