Kaplan University School of Professional and Continuing Education Kaplan University School of Professional and Continuing Education

Millennials: Challenging the Traditional Real Estate Model Class (4-Credit Hours)

Price: $39.00

Credit Hours: 4

Key Points:

Strategies and tips for working with Millennials.

Examine the factors driving today’s real estate market. We will take you beyond the newspaper headlines to illustrate how the former driving factors of Baby Boomers (previously the largest real estate buyer group) no longer apply. You will learn how Millennials—today’s largest real estate market—buys, sells, rents, strategizes, and communicates. Learn how you can better serve this new leading population of clients.

This course will challenge your past approaches to working with clients and illustrate successful approaches to working with today’s buyers and sellers. Get insight into how to educate yourself about Millennials’ specific preferences and how builders and the real estate industry are responding to them.

You will explore essential expectations and patterns so you can refine and re-tool and your knowledge and practices, as well as your branding and image to reflect an understanding of the new real estate model. You’ll focus on increasing your ability to work effectively and productively with Millennials to achieve their real estate goals, as well as yours!

Topics include:

  • Traditional versus Millennial real estate model
  • Defining the market
  • Wants, needs, and deal breakers
  • Motivation
  • The affected real estate market and model
  • Effective strategies for working with Millennials